Duyệt 16. Marketing - Media - Communication theo Chủ đề "Asian"

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    • Services marketing cases in emerging markets : an Asian perspective 

      Roy, Sanjit Kumar (editor); Mutum, Dilip S. (editor); Nguyen, Bang (editor) (Springer, 2017)
      This casebook provides students and academics in business management and marketing with a collection of case studies on services marketing and service operations in emerging economies. It explores current issues and practices ...