Duyệt 16. Marketing - Media - Communication theo Chủ đề "Artificial intelligence"

Đang hiển thị mục 1-3 trong tổng 3

    • AI in marketing, sales and service : how marketers without a data science degree can use AI, Big data and Bots 

      Gentsch, Peter (Palgrave Macmillan, 2019)
      This book provides an easy-to-understand guide to assessing the value and potential of AI and Algorithmics. It systematically draws together the technologies and methods of AI with clear business scenarios on an entrepreneurial ...

    • Artificial intelligence for marketing management 

      Thaichon, Park (editor); Quach, Sara (editor) (Routledge, 2023)
      This book also explores the dark side of AI in marketing management and discusses ethics and transparency of automated decision-making in AI applications, data privacy, cyber security issues, and biases in various facets ...

    • Marketing and smart technologies : proceedings of ICMarkTech 2020 

      Rocha, Álvaro (editor); Reis, José Luís (editor); Peter, Marc K. (editor) (Springer, 2021)
      This book includes selected papers presented at the International Conference on Marketing and Technologies (ICMarkTech 2020), held at ISCTE - University Institute of Lisbon, in the city of Lisbon in Portugal, between 8 and ...