Selling and sales management

dc.contributor.author	Jobber, David
dc.contributor.author	Lancaster, Geoffrey
dc.date.issued	2009
dc.identifier.isbn	978-0-273-72065-2
dc.identifier.uri	https://thuvienso.hoasen.edu.vn/handle/123456789/3966
dc.description	xxi, 546 p. : ill.
dc.description.abstract	The book is split into five logical parts: Sales Perspective, Sales Technique, Sales Environment, Sales Management and Sales Control. This edition places emphasis on international aspects of selling and sales management whilst also covering all of the important elements of the marketing mix. Topics covered include Sales Strategies, Key Account Management, Sales Forecasting and Budgeting, and the Role of Selling in Marketing.
dc.language.iso	en
dc.publisher	Frentice Hall
dc.subject	Selling
dc.subject.other	Sales management
dc.title	Selling and sales management
dc.type	Book
dc.description.version	8th edition