Service management : the new paradigm in retailing
dc.contributor.author | Kandampully, Jay | |
dc.date.issued | 2012 | |
dc.identifier.isbn | 978-1-4614-1554-1 | |
dc.identifier.uri | https://thuvienso.hoasen.edu.vn/handle/123456789/3718 | |
dc.description | xxxii, 315 p. : ill. | |
dc.description.abstract | Consisting of chapters written by leading scholars in service management and retailing from around the world, this comprehensive book offers rich insights for how retailers can excel and achieve sustainable competitive advantage by invoking and implementing service management principles. This enlightening book is a valuable resource for students, researchers and practitioners with an interest in retailing. | |
dc.language.iso | en | |
dc.publisher | Spinger | |
dc.subject | Retailing | |
dc.subject.other | Service management | |
dc.title | Service management : the new paradigm in retailing | |
dc.type | Book |
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20. Selling - Retail [40]