Rural marketing : targeting the non-urban consumer

dc.contributor.author	Velayudhan, Sanal Kumar
dc.date.issued	2007
dc.identifier.isbn	978-0-7619-3588-9
dc.identifier.uri	https://thuvienso.hoasen.edu.vn/handle/123456789/3713
dc.description	249 p. : ill.
dc.description.abstract	The book contains comprehensive insights into: The nature and patterns of rural behaviour; A detailed profile of the rural market; The opportunities available in rural markets and new methods used to access the rural consumer; Strategic decisions for new product development; Promotion, distribution, communication, and channel servicing decisions; The importance of rural market institutions such as haats and melas; Emerging channels to access rural market.
dc.language.iso	en
dc.publisher	Response Books
dc.subject	Marketing
dc.subject.other	Rural marketing
dc.subject.other	Consumer behaviour
dc.title	Rural marketing : targeting the non-urban consumer
dc.type	Book
dc.description.version	2nd edition