Qualitative research methods in public relations and marketing communications

dc.contributor.author	Daymon, Christine
dc.contributor.author	Holloway, Immy
dc.date.issued	2010
dc.identifier.isbn	978–0–203–84654–4
dc.identifier.uri	https://thuvienso.hoasen.edu.vn/handle/123456789/3704
dc.description	xi, 397 p.
dc.language.iso	en
dc.publisher	Routledge
dc.subject	Marketing communication
dc.subject.other	Public relations
dc.subject.other	Marketing research
dc.subject.other	Qualitative research
dc.title	Qualitative research methods in public relations and marketing communications
dc.type	Book
dc.description.version	2nd edition