Putting the public back in public relations : how social media is reinventing the aging business of PR

dc.contributor.author	Solis, Brian
dc.contributor.author	Breakenridge, Deirdre
dc.date.issued	2009
dc.identifier.isbn	0-137-15069-5
dc.identifier.uri	https://thuvienso.hoasen.edu.vn/handle/123456789/3702
dc.description	xxviii, 314 p.
dc.description.abstract	This book shows how to reinvent PR around two-way conversations, bring the "public" back into public relations and get results that traditional PR people can only dream about. Drawing on their unparalleled experience making Social Media work for business, PR 2.0.com's Brian Solis and industry leader Deirdre Breakenridge show how to transform the way you think, plan, prioritize, and deliver PR services. You'll learn powerful new ways to build the relationships that matter, and reach a new generation of influencers...leverage platforms ranging from Twitter to Facebook...truly embed yourself in the communities that are shaping the future.
dc.language.iso	en
dc.publisher	Pearson Education, Inc.
dc.subject	Public relations
dc.subject.other	Social media
dc.subject.other	Online social network
dc.title	Putting the public back in public relations : how social media is reinventing the aging business of PR
dc.type	Book