Marketing IT products and services

dc.contributor.author	Keyes, Jessica
dc.date.issued	2010
dc.identifier.isbn	978-1-4398-0319-6
dc.identifier.uri	https://thuvienso.hoasen.edu.vn/handle/123456789/3643
dc.description	xiv, 324 p. : ill.
dc.description.abstract	Focusing on the unique issues involved, this one-stop resource provides everything needed to understand the roles, responsibilities, and management techniques essential for the development of successful strategies. It covers strategic market planning, targeting markets, researching markets, understanding the competition, integrating market and sales strategies, nuances of global markets, developing marketing budgets, pricing, and implementing marketing campaigns. A plethora of appendices included on the book’s CD allows you to get up and running right away.
dc.language.iso	en
dc.publisher	CRC Press
dc.subject	Marketing
dc.subject.other	Information technology
dc.subject.other	Industrial management
dc.title	Marketing IT products and services
dc.type	Book