Marketing communications : a European perspective

dc.contributor.author	Pelsmacker, Patrick De
dc.contributor.author	Geuens, Maggie
dc.contributor.author	Bergh, Joeri Van den
dc.date.issued	2010
dc.identifier.isbn	978-0-273-72138-3
dc.identifier.uri	https://thuvienso.hoasen.edu.vn/handle/123456789/3642
dc.format	xxiii, 660 p. : ill.
dc.language.iso	en
dc.publisher	Pearson Education Limited
dc.subject	Marketing
dc.subject	Communication in marketing
dc.title	Marketing communications : a European perspective
dc.type	Book
dc.description.version	4th edition