Managing customer relationships : a strategic framework

dc.contributor.author	Peppers, Don
dc.contributor.author	Rogers, Martha
dc.date.issued	2011
dc.identifier.isbn	978-0-470-42347-9
dc.identifier.uri	https://thuvienso.hoasen.edu.vn/handle/123456789/3637
dc.description.abstract	"Peppers and Rogers have been the vanguard for the developing field of customer relationship management, and in this book, they bring their wealth of experience and knowledge into academic focus. This text successfully centers the development of the field and its theories and methodologies squarely within the broader context of enterprise competitive theory. It is a must-have for educators of customer relationship management and anyone who considers customer-centric marketing the cornerstone of sound corporate strategy." - Dr. Charlotte Mason, Department Head, Director, and Professor, Department of Marketing and Distribution, Terry College of Business, University of Georgia
dc.format	xvi, 512 p. : ill.
dc.language.iso	en
dc.publisher	John Wiley & Sons, Inc.
dc.subject	Marketing
dc.subject	Relationship marketing
dc.subject	Customer relations
dc.subject	Information storage and retrieval systems
dc.subject	Management
dc.title	Managing customer relationships : a strategic framework
dc.type	Book
dc.description.version	2nd edition