Event sponsorship

dc.contributor.author	Skinner, Bruce E.
dc.contributor.author	Rukavina, Vladimir
dc.date.issued	2003
dc.identifier.isbn	0-471-12601-2
dc.identifier.uri	https://thuvienso.hoasen.edu.vn/handle/123456789/3449
dc.description.abstract	This book provides step-by-step guidelines for attracting, signing, and keeping sponsorship for any event, including festivals, conventions, expositions, sporting events, arts and entertainment spectaculars, charity benefits, and much more. This hands-on resource presents successful strategies and tools for staying competitive in today's market by offering corporate sponsors the highest return possible on their investment.
dc.format	xxii, 298 p. : ill.
dc.language.iso	en
dc.publisher	John Wiley & Son, Inc.
dc.relation.ispartofseries	The Wiley event management series
dc.subject	Special events
dc.subject	Corporate sponsorship
dc.title	Event sponsorship
dc.type	Book