The new rules of marketing and pr : how to use news releases, blogs, podcasting, viral marketing, & online, media to reach buyers directly

Abstract

This book offers a step-by-step action plan for harnessing the power of modern marketing and PR to communicate with buyers directly, raise visibility, and increase sales. It shows how large and small companies, nonprofits, and other organizations can leverage Web-based content to get the right information to the right people at the right time for a fraction of the cost of big-budget campaigns.