Hiển thị biểu ghi dạng vắn tắt

dc.contributor.authorVenugopal, Pingali
dc.date.issued2010
dc.identifier.isbn978-81-321-0471-1
dc.identifier.urihttps://thuvienso.hoasen.edu.vn/handle/123456789/2894
dc.descriptionxvii, 245 p. : ill.
dc.description.abstractA contemporary discourse on how to operate in the rapidly changing environment of the marketplace, this book provides the mantra to build long-term marketing growth. Starting with the understanding of consumer needs, it takes the reader on a smooth journey of how to understand the market and develop appropriate strategies. In doing that, it provides an in-depth analysis of how to build a sustainable customer base in the ever-growing competitiveness and dynamism of the present-day marketing arena.
dc.language.isoen
dc.publisherResponse Books
dc.subjectMarketing
dc.subject.otherMarketing management
dc.titleMarketing management : a decision-making approach
dc.typeBook


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Hiển thị biểu ghi dạng vắn tắt