Marketing management : a decision-making approach
dc.contributor.author | Venugopal, Pingali | |
dc.date.issued | 2010 | |
dc.identifier.isbn | 978-81-321-0471-1 | |
dc.identifier.uri | https://thuvienso.hoasen.edu.vn/handle/123456789/2894 | |
dc.description | xvii, 245 p. : ill. | |
dc.description.abstract | A contemporary discourse on how to operate in the rapidly changing environment of the marketplace, this book provides the mantra to build long-term marketing growth. Starting with the understanding of consumer needs, it takes the reader on a smooth journey of how to understand the market and develop appropriate strategies. In doing that, it provides an in-depth analysis of how to build a sustainable customer base in the ever-growing competitiveness and dynamism of the present-day marketing arena. | |
dc.language.iso | en | |
dc.publisher | Response Books | |
dc.subject | Marketing | |
dc.subject.other | Marketing management | |
dc.title | Marketing management : a decision-making approach | |
dc.type | Book |