Managing Customer Experience and Relationships: A Strategic Framework (4th Edition)

dc.contributor.author	Peppers, Don
dc.contributor.author	Rogers, Martha
dc.date.accessioned	2025-02-06T07:19:25Z
dc.date.available	2025-02-06T07:19:25Z
dc.date.issued	2022
dc.identifier.isbn	1119815339
dc.identifier.isbn	978-1119815334
dc.identifier.uri	https://thuvienso.hoasen.edu.vn/handle/123456789/16045
dc.description	512 pages	vi
dc.description.abstract	Every business on the planet is trying to maximize the value created by its customers Learn how to do it, step by step, in this newly revised Fourth Edition of Managing Customer Experience and Relationships: A Strategic Framework. Written by Don Peppers and Martha Rogers, Ph.D., recognized for decades as two of the world's leading experts on customer experience issues, the book combines theory, case studies, and strategic analyses to guide a company on its own quest to position its customers at the very center of its business model, and to "treat different customers differently."	vi
dc.language.iso	en	vi
dc.publisher	Wiley	vi
dc.subject	A Strategic Framework	vi
dc.subject	Managing Customer	vi
dc.subject	Relationships	vi
dc.title	Managing Customer Experience and Relationships: A Strategic Framework (4th Edition)	vi
dc.type	Book	vi
dc.description.version	4th