Marketing Strategy and Competitive Positioning, 7th Edition
dc.contributor.author | Hooley, Prof Graham | |
dc.contributor.author | Nicoulaud, Brigitte | |
dc.contributor.author | Rudd, John | |
dc.contributor.author | Lee, Nick | |
dc.date.accessioned | 2025-01-08T03:22:18Z | |
dc.date.available | 2025-01-08T03:22:18Z | |
dc.date.issued | 2020 | |
dc.identifier.isbn | 9781292276557 | |
dc.identifier.isbn | 129227655X | |
dc.identifier.uri | https://thuvienso.hoasen.edu.vn/handle/123456789/15994 | |
dc.description | 616 pages | vi |
dc.language.iso | en | vi |
dc.publisher | Pearson | vi |
dc.subject | Marketing strategy | vi |
dc.subject | relationship marketing | vi |
dc.subject | social media | vi |
dc.subject | Competitive Positioning | vi |
dc.title | Marketing Strategy and Competitive Positioning, 7th Edition | vi |
dc.type | Book | vi |
dc.description.version | 7th edition |