The Negotiation Playbook: Strategies That Work and Results That Last

Abstract

Every negotiation is an opportunity ― to connect, collaborate and create value

If you want better business outcomes, you need the confidence and skill to ask for what you want ― and get it. The Negotiation Playbook: Strategies That Work and Results That Last shares tactics and tools to boost your communication skills for more powerful persuasion and more creative problem-solving. Backed by insights from behavioural psychology, this playbook reveals the what, why, when, where and how behind skilful negotiation.

Author and negotiation specialist Glin Bayley shows you how to develop more meaningful business relationships in every encounter. With The Value Method™ for negotiation, you’ll discover a five-part framework you can use to generate more successes and better profits. More than this, you’ll learn how to collaborate with stakeholders in a way that generates real, positive impact beyond the bottom line.