Miri city as a festival destination image in the context of Miri Country Music Festival
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Date
2015
Journal Title
Journal ISSN
Volume Title
Publisher
Elservier
Abstract
The primary objective of the study is to ascertain the festival destination image of Miri. More specifically the study
objectives are to determine Miri as a festival destination image among the tourists in the context of Miri Country
Music Festival (MCMF) and to assess tourist’s satisfaction level of MCMF. The findings show that the participants
have positive impression about Miri being a festival destination image. This paper provides some insights to relevant
authorities for further improvements to meet the expectation of the tourists. The limitations of the study and future
research are also discussed in this paper.
Description
Joseph K.M. Sia et al. / Procedia - Social and Behavioral Sciences 172 ( 2015 ) 68 – 73
Keywords
Miri; Miri Country Music Festival; expectation; festival destination image; tourist’s satisfaction