Hiển thị biểu ghi dạng vắn tắt

dc.contributor.authorWheeler, Alina
dc.contributor.authorMeyerson, Rob
dc.date.accessioned2024-07-04T02:26:20Z
dc.date.available2024-07-04T02:26:20Z
dc.date.issued2024-03-06
dc.identifier.isbn1119984815
dc.identifier.isbn978-1119984818
dc.identifier.urihttps://thuvienso.hoasen.edu.vn/handle/123456789/15396
dc.description352 Pagesvi
dc.description.abstractRevised and updated sixth edition of the best-selling guide to branding fundamentals, strategy, and process. It’s harder than ever to be the brand of choice―in many markets, technology has lowered barriers to entry, increasing competition. Everything is digital and the need for fresh content is relentless. Decisions that used to be straightforward are now complicated by rapid advances in technology, the pandemic, political polarization, and numerous social and cultural changes. The sixth edition of Designing Brand Identity has been updated throughout to address the challenges faced by branding professionals today. This best-selling book demystifies branding, explains the fundamentals, and gives practitioners a roadmap to create sustainable and successful brands. With each topic covered in a single spread, the book celebrates great design and strategy while adding new thinking, new case studies, and future-facing, global perspectives.vi
dc.language.isoenvi
dc.publisherWileyvi
dc.subjectDesigningvi
dc.subjectfundamentalsvi
dc.titleDesigning Brand Identity: A Comprehensive Guide to the World of Brands and Branding 6th Editionvi
dc.typeBookvi


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Hiển thị biểu ghi dạng vắn tắt