Control, use and ownership of big data: A reciprocal view of customer big data value in the hospitality and tourism industry
Author:
Line, Nathaniel D.; Dogru, Tarik; El-Manstrly, Dahlia; Buoye, Alex; Malthouse, Ed; Kandampully, Jay
Date:
2020
Publisher:
Elservier
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Filename: Control, use and ownership of big data A reciprocal view of customer big data value in the hospitality and tourism industry.pdf