| dc.contributor.author | Paramio, Alberto | |
| dc.contributor.author | Cruces-Montes, Serafín | |
| dc.contributor.author | Marín-Due˜nas, Pedro Pablo | |
| dc.contributor.author | Aguirre Montero, Alexander | |
| dc.contributor.author | Romero-Moreno, Antonio | |
| dc.contributor.author | G´omez-Carmona, Diego | |
| dc.date.accessioned | 2024-03-15T01:56:29Z | |
| dc.date.available | 2024-03-15T01:56:29Z | |
| dc.date.issued | 2023 | |
| dc.identifier.uri | https://thuvienso.hoasen.edu.vn/handle/123456789/14993 | |
| dc.description | Journal of Destination Marketing & Management 29 (2023) 100793 | vi |
| dc.description.abstract | The international promotion of wine routes is leading to a growing demand for wine tourism activities. More and
more tourists are choosing wine tourism as an option when planning their trips. Although the data are
encouraging, little is known about the effect that these tourist activities have on wine consumers. This paper
shows the effect of the wine tourism experience on a group of consumers. Through an analysis of variance, the
results show that by increasing the wine tourism experience, consumers improve their attitudes towards wine,
their evaluation of extrinsic and intrinsic attributes and their loyalty towards different wines. In addition, segmentation
according to the level of wine tourism experience can help wine marketers to understand their potential
audience and market orientation. | vi |
| dc.language.iso | en | vi |
| dc.publisher | Diego | vi |
| dc.subject | Wine tourism experience,Tourist segmentation,Wine attributes,Attitude towards wine,Loyalty to wine | vi |
| dc.title | The effect of the wine tourism experience | vi |
| dc.type | Article | vi |
