Quản trị Khách sạn: Tài liệu gửi gần đây
Đang hiển thị mục 36-40 trong tổng 145
-
The why, how, and what of public policy implications of tourism and hospitality research
(Elservier, 2023)We synthesized policy implications of tourism and hospitality research by reviewing 12,269 articles published in 10 leading journals from 2012 to 2021. The most common rationale for policies (i.e., the why) is market ... -
Zero price effect on hotel demand: Evidence from a discrete choice experiment
(Elservier, 2023)A Choice Experiment is employed to analyze the effect of a free night promotion on hotel demand in the setting of a relatively underdeveloped area in China. Results from Error Components models show evidence in favor of ... -
Hotel guest satisfaction during COVID-19 outbreak: The moderating role of crisis response strategy
(Elservier, 2022)Taking appropriate strategies in response to the COVID-19 crisis has presented significant challenges to the hospitality industry. Based on situational crisis communication theory (SCCT), this study aims to examine how the ... -
Topic-based engagement analysis: Focusing on hotel industry Twitter accounts
(Elservier, 2025)In a social-media context, brands need to understand how to frame their messages, so that a topic can be quickly recognized, promoting higher levels of user engagement. However, knowledge about the link between content type ...