Browsing Quản trị Khách sạn by Author "Assaker, Guy"
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Partial Least Squares Path Modelling (PLSPM): A New Direction for Research in Tourism and Hospitality
Assaker, Guy; Hallak, Rob; O’Connor, Peter; Esposit Vinzi, Vincenzo (Adnan Menderes University, 2013)The use of partial least squares path modelling (PLSPM) has escalated in the areas of marketing, management, information systems, and organizational behaviour. Researchers in tourism and hospitality have to date been ... -
The Importance of Green Certification Labels/Badges in Online Hotel Booking Choice: A Conjoint Investigation of Consumers’ Preferences Pre- and Post-COVID-19
Assaker, Guy; O’Connor, Peter (The Author(s) 2023, 2023)In light of travelers’ growing preference for sustainable hotel accommodation, this study investigated the relative importance of green certification labels/badges in online hotel selection/booking choice. A conjoint ...