Browsing Quản trị Khách sạn by Author "Almeida, Ana de"
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Big Data in Hotel Revenue Management: Exploring Cancellation Drivers to Gain Insights Into Booking Cancellation Behavior
Antonio, Nuno; Almeida, Ana de; Nunes, Luis (The Author(s), 2019)In the hospitality industry, demand forecast accuracy is highly impacted by booking cancellations, which makes demandmanagement decisions difficult and risky. In attempting to minimize losses, hotels tend to implement ...