Quản trị sự kiện: Tài liệu gửi gần đây
Đang hiển thị mục 86-89 trong tổng 89
-
Behavioral intention of visitors to an Oriental medicine festival: An extended model of goal directed behavior
(Elservier, 2014)Despite the importance of Oriental medicine festivals to Oriental medical tourism, little research has been conducted to understand the behavioral intention of visitors to these festivals. Therefore, this study examines ... -
Understanding the cultural potential of rural festivals: A conceptual framework of cultural capital development
(Elservier, 2021)This study examines the under-investigated cultural outcomes of small-scale festivals. Specifically, it uses Bourdieu’s concept of cultural capital to explore the cultural outcomes of festival participation in rural ... -
Social music festival brandscapes: A lexical analysis of music festival social conversations
(Elservier, 2021)Social media usage relative to music festivals has given rise to the Social Music Festival Brandscape (SMFB)—an ecosystem of festival experiences and social conversations where music festival brand value is co-created ... -
Spiritual attitudes and visitor motivations at the Beltane Fire Festival, Edinburgh
(Elservier, 2014)Outside the peak season for tourism to Edinburgh, Scotland, during the evening of April 30th, visitors attend a festival with ancient Celtic overtones. Frequently, the evening is cold and windy. Our objectives are to: ...
