Quản trị sự kiện: Tài liệu gửi gần đây
Đang hiển thị mục 51-55 trong tổng 89
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The effect of environmentally friendly perceptions on festival visitors’ decision-making process using an extended model of goal-directed behavior
(Elservier, 2012)This study examined the effect of environmentally friendly perceptions on the behavioral intention of visitors at the Boryeong Mud Festival in South Korea. The results of the on-site survey (N ¼ 400) reveal that three ... -
Festival quality, self-connection, and bragging
(Elservier, 2019)Festivals provide opportunities for experiential consumption, attracting both first-time and repeat visitors. However, current understanding of the perceptual and behavioural differences between these groups remains ... -
Examining food festival attendees’ existential authenticity and experiential value on affective factors and loyalty: An application of stimulus-organism-response paradigm
(Elservier, 2021)Food festivals appeal to a broad range of potential attendees. However, for food festival attendees to engage in such a food adventure to arouse high levels of satisfaction in an environment different from their home, ... -
Liminality and festivals—Insights from the East
(Elservier, 2020)This research extends our knowledge of liminality through investigating how the liminal experiences of festival-goers are constructed in a Chinese music festival context. The research employs a multi-site data collection ... -
Lessons in Managing Visitors Experience: The Case of Future Music Festival Asia (FMFA) 2014 in Malaysia
(Elservier, 2016)From religious celebrations to massive music festival, Malaysia is always known as a very festive country. Being one of the fastest growing sectors in tourism industry, music festival is celebrated lively everywhere in ...