Browsing Quản trị sự kiện by Issue Date
Now showing items 1-20 of 89
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Segmenting tourists to aboriginal cultural festivals: An example in the Rukai tribal area, Taiwan
(Elservier, 2006)Festivals are increasingly being used as instruments for promoting tourism and boosting the regional economy. Festivals are a type of cultural events and are travel attractions with unique features. Much research, undertaken ... -
Chapter 4: Conceptualizing festival-based culinary tourism in rural destinations
(Routledge, 2008)Destination branding is a powerful marketing resource used to differentiate one location from another ( Cai, 2002 ; Kotler and Gertner, 2002 ). Successful destination branding must incorporate various elements of a ... -
Tourism as a mixed industry: Differences between private, public and not-for-profit festivals
(Elservier, 2009)This paper discusses important policy and management implications of tourism as a mixed industry in which public, not-for-profit, and private organisations such as festivals both compete and collaborate in creating the ... -
The role of family decision makers in festival tourism
(Elservier, 2010)This study assessed the role of family decision makers in participating in a festival according to five stages of festival participation. A survey process was conducted using two sampling groups: the sample for families ... -
A model of community-based festival image
(Elservier, 2010)This study initiates an original inquiry into the image of community-based festivals (CBFs). A CBF image model was proposed and empirically tested based on existing destination image models. Four image constructs were ... -
The role of social identification and hedonism in affecting tourist re-patronizing behaviours: The case of an Italian festival
(Elservier, 2011)Since the 1990s Europe and other continents have been organising a significantly larger number of festivals with the objective of stimulating tourism and exploiting potential economic opportunities. The prominence of ... -
The effect of environmentally friendly perceptions on festival visitors’ decision-making process using an extended model of goal-directed behavior
(Elservier, 2012)This study examined the effect of environmentally friendly perceptions on the behavioral intention of visitors at the Boryeong Mud Festival in South Korea. The results of the on-site survey (N ¼ 400) reveal that three ... -
Spiritual attitudes and visitor motivations at the Beltane Fire Festival, Edinburgh
(Elservier, 2014)Outside the peak season for tourism to Edinburgh, Scotland, during the evening of April 30th, visitors attend a festival with ancient Celtic overtones. Frequently, the evening is cold and windy. Our objectives are to: ... -
Behavioral intention of visitors to an Oriental medicine festival: An extended model of goal directed behavior
(Elservier, 2014)Despite the importance of Oriental medicine festivals to Oriental medical tourism, little research has been conducted to understand the behavioral intention of visitors to these festivals. Therefore, this study examines ... -
Co-performing tourism places: The ‘‘Pink Night’’ festival
(Elservier, 2014)This paper adopts an ecological perspective to analyze the practices and processes inherent in encounters between residents and tourists. The study contributes to the literature on performance and performativity, seen ... -
A multimodal discourse analysis of select tourism video commercials of incredible India campaign
(2015)The view of exotic ‘destinations’, historical monuments, locals/natives, etc., with suitably soothing background music is the hallmark of Tourism Video Commercials (TVCs). These TVCs serve to assist the prospective tourists ... -
Films and destination promotion: an exploratory study
(2015)Film tourism is quite a new concept; it is also referred to as film-induced or movie-induced tourism. It promotes the tourism advantage induced for any destination or country due to its exposure to public through the film ... -
The Banff Indian Days tourism festivals
(Elservier, 2015)The Banff Indian Days tourism festivals, which occurred annually from 1910 to 1972, reinforced temporalized and exoticized images of local Indigenous peoples and informed the production of ‘‘Indigeneity.’’ While attention ... -
The Behaviour of Romanian Tourists Regarding The Attendance at Festivals
(Elservier, 2015)Despite the importance of the festivals for the culture and the economy of nations, little research has been conducted in order to understand the behaviour of the Romanian tourists regarding the festival attendance and ... -
Miri city as a festival destination image in the context of Miri Country Music Festival
(Elservier, 2015)The primary objective of the study is to ascertain the festival destination image of Miri. More specifically the study objectives are to determine Miri as a festival destination image among the tourists in the context of ... -
DETERMINANTS OF SOCIAL MEDIA USE ACROSS TOURIST LIFECYCLE PHASES - AN EMPIRICAL INVESTIGATION OF TOURIST MOTIVES
(2016)Social media has now emerged as an essential tool for tourists looking to not just plan their next vacation but also to use it during their vacation and beyond. This paper has brought to the fore, the motives behind the ... -
Lessons in Managing Visitors Experience: The Case of Future Music Festival Asia (FMFA) 2014 in Malaysia
(Elservier, 2016)From religious celebrations to massive music festival, Malaysia is always known as a very festive country. Being one of the fastest growing sectors in tourism industry, music festival is celebrated lively everywhere in ... -
A critical review of the motivational factors for festival attendance based on meta-analysis
(Elservier, 2016)The primary purpose of this study was to trace the origin of major motivational factors for festival attendance used in previous studies. In addition, the study showed that these motivational factors are not suitable for ... -
The impact of event advertising on attitudes and visit intentions
(Elservier, 2016)This study examines the effects of event advertising on peoples' attitudes and visit intentions toward event-hosting cities. One hundred and ninety-two samples were collected for this study. A 2 2 factorial multivari ... -
Festival attributes and perceptions: A meta-analysis of relationships with satisfaction and loyalty
(Elservier, 2017)Festivals provide economic, social and cultural benefits to the communities in which they occur, and contribute to event tourism and destination marketing. This research reports a meta-analysis of the festival literature ...
