Show simple item record

dc.contributor.authorFearn-Banks, Kathleen
dc.date.issued2017
dc.identifier.isbn978-1-315-68485-7
dc.identifier.urihttps://thuvienso.hoasen.edu.vn/handle/123456789/13400
dc.description.abstractThis book presents case studies of organizational, corporate, and individual crises, and analyzes the communication responses to these situations. Demonstrating how professionals prepare for and respond to crises, as well as how they develop communications plans, this essential text explores crucial issues concerning communication with the news media, employees, and consumers in times of crisis. Author Kathleen Fearn-Banks addresses how to choose the best possible words to convey a message, the best method for delivering the message, and the precise and most appropriate audience, in addition to illustrating how to avoid potential mismanagement.
dc.format368 p. : ill.
dc.language.isoen
dc.publisherRoutledge
dc.subjectCommunication
dc.subjectPublic relations
dc.subjectAdvertising
dc.subjectCrisis management
dc.subjectCase studies
dc.titleCrisis communications : a casebook approach
dc.typeBook
dc.description.version5th edition


Files in this item

Thumbnail
Thumbnail

This item appears in the following Collection(s)

Show simple item record