The manager's guide to competitive marketing strategies

dc.contributor.author	Paley, Norton
dc.date.issued	2021
dc.identifier.uri	https://thuvienso.hoasen.edu.vn/handle/123456789/13347
dc.description.abstract	The second edition of this popular book will update you on the latest techniques for developing competitive strategies. It examines how to apply strategies and tactics in a confusing global mixture of hostile competitors, breakthrough technologies, emerging markets, fickle customer behavior, and diverse cultures. You will gain practical information about what strategy is, how competitive intelligence contributes to successful strategies - and how to put it all together. The book is an all-in-one resource for analyzing, planning, and developing competitive strategies, a workbook with checklists and forms, and a reference with numerous case histories.
dc.format	xvii, 427 p. : ill.
dc.language.iso	en
dc.publisher	CRC Press
dc.subject	Marketing
dc.subject	Management
dc.title	The manager's guide to competitive marketing strategies
dc.type	Book
dc.description.version	2nd edition