Marketing

dc.contributor.author	Grewal, Dhruv
dc.contributor.author	Levy, Michael
dc.date.issued	2022
dc.identifier.isbn	978-1-26059759-2
dc.identifier.uri	https://thuvienso.hoasen.edu.vn/handle/123456789/13260
dc.description.abstract	Marketing was designed to show today’s social and digital students how marketing adds value and how firms maintain and rely on value for establishing lasting relationships with customers. The eighth edition represents the authors’ most extensive revision today, exploring both fundamentals and new marketing influencers such as digital, social and mobile marketing, marketing analytics, and the psychology influencer on consumer behavior. Written in an engaging, highly visual format with up-to-date examples throughout for today's mobile and modern students and instructors.
dc.format	xliv, 686 p. : ill.
dc.language.iso	en
dc.publisher	McGraw-Hill
dc.subject	Marketing
dc.title	Marketing
dc.type	Book
dc.description.version	8th edition