Marketing peace for social transformation and global prosperity

dc.contributor.author	Nedelea, Alexandru-Mircea
dc.contributor.author	Nedelea, Marilena-Oana
dc.date.issued	2019
dc.identifier.isbn	9781522574651
dc.identifier.uri	https://thuvienso.hoasen.edu.vn/handle/123456789/13255
dc.description.abstract	"This book examines the concept of peace marketing as a vehicle for social transformation and global prosperity. It explores the development of programs destined to impose and sustain some causes that may lead to the salvation of humanity from self-destruction and to live in peace and harmony on this planet that we like to consider wonderful" Provided by publisher.
dc.format	xviii, 304 p. : ill.
dc.language.iso	en
dc.publisher	IGI Global
dc.subject	Marketing
dc.subject	Social marketing
dc.subject	Peace
dc.title	Marketing peace for social transformation and global prosperity
dc.type	Book