Marketing peace for social transformation and global prosperity
| dc.contributor.author | Nedelea, Alexandru-Mircea | |
| dc.contributor.author | Nedelea, Marilena-Oana | |
| dc.date.issued | 2019 | |
| dc.identifier.isbn | 9781522574651 | |
| dc.identifier.uri | https://thuvienso.hoasen.edu.vn/handle/123456789/13255 | |
| dc.description.abstract | "This book examines the concept of peace marketing as a vehicle for social transformation and global prosperity. It explores the development of programs destined to impose and sustain some causes that may lead to the salvation of humanity from self-destruction and to live in peace and harmony on this planet that we like to consider wonderful" Provided by publisher. | |
| dc.format | xviii, 304 p. : ill. | |
| dc.language.iso | en | |
| dc.publisher | IGI Global | |
| dc.subject | Marketing | |
| dc.subject | Social marketing | |
| dc.subject | Peace | |
| dc.title | Marketing peace for social transformation and global prosperity | |
| dc.type | Book |