Marketing management

dc.contributor.author	Kotler, Philip
dc.contributor.author	Keller, Kevin Lane
dc.contributor.author	Brady, Mairead
dc.contributor.other	Goodman, Malcolm
dc.contributor.other	Hansen, Torben
dc.date.issued	2019
dc.identifier.isbn	978-1-292-24847-9
dc.identifier.uri	https://thuvienso.hoasen.edu.vn/handle/123456789/13252
dc.description.abstract	This textbook covers admirably the wide range of concepts and issues and accurately reflects the fast-moving pace of marketing in the modern world, examining traditional aspects of marketing and blending them with modern and future concepts.
dc.format	xxxvii, 802 p. : ill.
dc.language.iso	en
dc.publisher	Pearson
dc.subject	Marketing
dc.subject	Management
dc.title	Marketing management
dc.type	Book
dc.description.version	4th European edition