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dc.contributor.authorKotler, Philip
dc.contributor.authorKeller, Kevin Lane
dc.contributor.authorBrady, Mairead
dc.contributor.otherGoodman, Malcolm
dc.contributor.otherHansen, Torben
dc.date.issued2019
dc.identifier.isbn978-1-292-24847-9
dc.identifier.urihttps://thuvienso.hoasen.edu.vn/handle/123456789/13252
dc.description.abstractThis textbook covers admirably the wide range of concepts and issues and accurately reflects the fast-moving pace of marketing in the modern world, examining traditional aspects of marketing and blending them with modern and future concepts.
dc.formatxxxvii, 802 p. : ill.
dc.language.isoen
dc.publisherPearson
dc.subjectMarketing
dc.subjectManagement
dc.titleMarketing management
dc.typeBook
dc.description.version4th European edition


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