Marketing in customer technology environments : prospective customers and magical worlds

dc.contributor.author	Sudharshan, Devanathan
dc.date.issued	2020
dc.identifier.isbn	978-1-83909-600-6
dc.identifier.isbn	978-1-83909-602-0
dc.identifier.uri	https://thuvienso.hoasen.edu.vn/handle/123456789/13251
dc.description.abstract	With the rise of virtual reality, augmented reality, the internet of things and more, customers are more engaged, more involved, and easier to reach than ever; while being inundated with increasing amounts of marketing material. This straightforward guide takes you through these new technologies and shows how to leverage them to reach new markets.
dc.format	xiii, 256 p. : ill.
dc.language.iso	en
dc.publisher	Emerald Group Publishing Limited
dc.subject	Marketing
dc.subject	Technological innovations
dc.subject	Virtual reality
dc.subject	Augmented reality
dc.subject	Internet of things
dc.subject	Home automation
dc.subject	New products
dc.subject	Internet
dc.subject	Wireless communication systems
dc.title	Marketing in customer technology environments : prospective customers and magical worlds
dc.type	Book