Marketing for dummies

dc.contributor.author	McMurtry, Jeanette Maw
dc.date.issued	2023
dc.identifier.isbn	978-1-119-89489-6
dc.identifier.isbn	978-1-119-89488-9
dc.identifier.uri	https://thuvienso.hoasen.edu.vn/handle/123456789/13248
dc.description.abstract	This book covers basics like sales strategy, channel selection and development, pricing, and advertising. We also teach you complex elements like personalization, customer behavior, purchasing trends, ESG ratings, and market influences. With this complete guide, you can build a business that not only competes in a challenging market, but wins. This updated edition of Marketing for Dummies will walk you through the latest marketing technologies and methods, including customer experience, retargeting, digital engagement across all channels and devices, organic and paid SEO, Google ads, social media campaigns and posts, influencer and content marketing, and so much more.
dc.format	xiii, 382 p. : ill.
dc.language.iso	en
dc.publisher	John Wiley & Sons, Inc.
dc.subject	Marketing
dc.title	Marketing for dummies
dc.type	Book
dc.description.version	6th edition