Marketing : concepts and strategies

dc.contributor.author	Dibb, Sally
dc.contributor.author	Simkin, Lyndon
dc.contributor.author	Pride, William M.
dc.contributor.author	Ferrell, O.C.
dc.date.issued	2019
dc.identifier.isbn	978-1-4737-6027-1
dc.identifier.uri	https://thuvienso.hoasen.edu.vn/handle/123456789/13247
dc.description.abstract	This book gives an in-depth insight into the core theories behind modern marketing. It combines the theoretical and practical knowledge of its world class authors to ensure students develop a comprehensive understanding of marketing in the modern world. Updated to include new trends and challenges in the industry and with a diverse range of pedagogical features to help students learn in a variety of ways, the new edition continues to be a comprehensive guide to marketing.
dc.format	xiv, 814 p. : ill.
dc.language.iso	en
dc.publisher	Cengage Learning EMEA
dc.subject	Marketing
dc.title	Marketing : concepts and strategies
dc.type	Book
dc.description.version	8th edition