Marketing : concepts and strategies
| dc.contributor.author | Dibb, Sally | |
| dc.contributor.author | Simkin, Lyndon | |
| dc.contributor.author | Pride, William M. | |
| dc.contributor.author | Ferrell, O.C. | |
| dc.date.issued | 2019 | |
| dc.identifier.isbn | 978-1-4737-6027-1 | |
| dc.identifier.uri | https://thuvienso.hoasen.edu.vn/handle/123456789/13247 | |
| dc.description.abstract | This book gives an in-depth insight into the core theories behind modern marketing. It combines the theoretical and practical knowledge of its world class authors to ensure students develop a comprehensive understanding of marketing in the modern world. Updated to include new trends and challenges in the industry and with a diverse range of pedagogical features to help students learn in a variety of ways, the new edition continues to be a comprehensive guide to marketing. | |
| dc.format | xiv, 814 p. : ill. | |
| dc.language.iso | en | |
| dc.publisher | Cengage Learning EMEA | |
| dc.subject | Marketing | |
| dc.title | Marketing : concepts and strategies | |
| dc.type | Book | |
| dc.description.version | 8th edition |