Marketing automation

dc.contributor.author	Pardillo, Jonah C.
dc.date.issued	2020
dc.identifier.isbn	978-1-77407-549-4
dc.identifier.uri	https://thuvienso.hoasen.edu.vn/handle/123456789/13245
dc.description.abstract	This book gives the readers an introduction of marketing automation, the tools for the purpose of marketing automation and explains the various strategies for the purpose of such automation. Also discussed in the book is the role of content marketing in marketing automation, the methods for business development in this process, the impact of marketing automation on the businesses, the key challenges of such processes and the future of marketing automation. These topics take the readers through the very basics of marketing automation and explain all the aspects to them in detail.
dc.format	xvi, 206 p. : ill.
dc.language.iso	en
dc.publisher	Society Publishing
dc.subject	Marketing
dc.subject	Data processing
dc.title	Marketing automation
dc.type	Book