Hiển thị biểu ghi dạng vắn tắt

dc.contributor.authorByon, Kevin K. (editor)
dc.contributor.authorYim, Brian H. (editor)
dc.contributor.authorZhang, James J. (editor)
dc.date.issued2023
dc.identifier.isbn978-1-003-30247-6
dc.identifier.urihttps://thuvienso.hoasen.edu.vn/handle/123456789/13240
dc.description.abstract"This book explores sport marketing analytics, an essential and crucially important aspect of contemporary sport business. Successful sport marketing begins and ends with the consumer, so understanding the consumer experience is critical. Marketing Analysis in Sport Business demonstrates how rigorous analytical procedures are the key to developing effective, evidence-based marketing practices that reflect real consumer needs. Marketing Analysis in Sport Business is illuminating reading for any advanced student, researcher or professional working in sport business and management, sport development, marketing, strategic management, or international business" Provided by publisher.
dc.formatxvi, 306 p. : ill.
dc.language.isoen
dc.publisherRoutledge
dc.relation.ispartofseriesWorld Association for Sport Management Series
dc.subjectMarketing
dc.subjectSports
dc.subjectBusiness
dc.titleMarketing analysis in sport business : global perspectives
dc.typeBook


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Hiển thị biểu ghi dạng vắn tắt