Key marketing metrics : the 50+ metrics every manager needs to know

dc.contributor.author	Bendle, Neil T.
dc.contributor.author	Farris, Paul W.
dc.contributor.author	Pfeifer, Phillip E.
dc.contributor.author	Reibstein, David J.
dc.date.issued	2021
dc.identifier.isbn	978-1-292-36087-4
dc.identifier.uri	https://thuvienso.hoasen.edu.vn/handle/123456789/13233
dc.description.abstract	"This book outlines the sources, strengths, and weaknesses of a broad array of key marketing metrics. How to harness those data for insight is explained. Most importantly, how to act on this insight-how to apply it not only in planning campaigns but also in measuring their impact, correcting their courses, and optimizing their results is explained" Provided by publisher.
dc.format	xiv, 478 p. : ill.
dc.language.iso	en
dc.publisher	Pearson
dc.subject	Marketing
dc.subject	Marketing research
dc.subject	Mathematical models
dc.title	Key marketing metrics : the 50+ metrics every manager needs to know
dc.type	Book
dc.description.version	3rd edition