Foundations of marketing

dc.contributor.author	Pride, William M.
dc.contributor.author	Ferrell, O. C.
dc.date.issued	2022
dc.identifier.isbn	978-0-357-12946-3
dc.identifier.isbn	978-0-357-12944-9
dc.identifier.uri	https://thuvienso.hoasen.edu.vn/handle/123456789/13215
dc.description.abstract	This edition blends marketing fundamentals with discussions of the latest topics and trends reshaping marketing. You'll examine the power of market research, analytics, and the impact of artificial intelligence while introducing social media, digital marketing, ethics, globalization, and marketing technology interface. Updated intriguing visuals, timely content, real cases, and fascinating videos work with the engaging presentation to put principles into practice in today's fast-paced business world. MindTap, today's leading digital platform helps you reinforce concepts to learn, apply, and study them in interactive marketing scenarios to build confidence and elevate performance.
dc.format	xxii, 553 p. : ill.
dc.language.iso	en
dc.publisher	Cengage Learning, Inc.
dc.subject	Marketing
dc.title	Foundations of marketing
dc.type	Book
dc.description.version	9th edition