Foundations of marketing

dc.contributor.author	Fahy, John
dc.contributor.author	Jobber, David
dc.date.issued	2022
dc.identifier.isbn	9781526849014
dc.identifier.uri	https://thuvienso.hoasen.edu.vn/handle/123456789/13206
dc.description.abstract	Have you wondered how marketers use data and technology to capture relevant information on their target audience? Or how marketers in today’s world deal with questions around sustainability, climate change and planned product obsolescence? In its 7th edition, Foundations of Marketing aims to answer these pressing questions. This leading textbook is packed with contemporary examples and case studies that highlight the real-world applications of marketing concepts.
dc.format	xviii, 408 p. : ill.
dc.language.iso	en
dc.publisher	McGraw-Hill
dc.subject	Marketing
dc.title	Foundations of marketing
dc.type	Book
dc.description.version	7th edition