Essentials of marketing : a marketing strategy planning approach

dc.contributor.author	Perreault Jr., William D.
dc.contributor.author	Cannon, Joseph P.
dc.contributor.author	McCarthy, E. Jerome
dc.date.issued	2021
dc.identifier.isbn	978-1-260-57091-5
dc.identifier.uri	https://thuvienso.hoasen.edu.vn/handle/123456789/13195
dc.description.abstract	This book looks at the best of marketing, where marketing practices meet target customer needs and make the world a better place. Dating back to Jerry McCarthy's ground-breaking categorization of the 4Ps of Marketing, our practical, research-based product continues to emphasize marketing strategy planning.
dc.format	xxxii, 768 p. : ill.
dc.language.iso	en
dc.publisher	McGraw-Hill
dc.subject	Marketing
dc.title	Essentials of marketing : a marketing strategy planning approach
dc.type	Book
dc.description.version	17th edition