Essentials of marketing : a marketing strategy planning approach
| dc.contributor.author | Perreault Jr., William D. | |
| dc.contributor.author | Cannon, Joseph P. | |
| dc.contributor.author | McCarthy, E. Jerome | |
| dc.date.issued | 2021 | |
| dc.identifier.isbn | 978-1-260-57091-5 | |
| dc.identifier.uri | https://thuvienso.hoasen.edu.vn/handle/123456789/13195 | |
| dc.description.abstract | This book looks at the best of marketing, where marketing practices meet target customer needs and make the world a better place. Dating back to Jerry McCarthy's ground-breaking categorization of the 4Ps of Marketing, our practical, research-based product continues to emphasize marketing strategy planning. | |
| dc.format | xxxii, 768 p. : ill. | |
| dc.language.iso | en | |
| dc.publisher | McGraw-Hill | |
| dc.subject | Marketing | |
| dc.title | Essentials of marketing : a marketing strategy planning approach | |
| dc.type | Book | |
| dc.description.version | 17th edition |