Essentials of marketing research

dc.contributor.author	Hair, Joseph F.
dc.contributor.author	Ortinau, David J.
dc.contributor.author	Harrison, Dana E.
dc.date.issued	2021
dc.identifier.isbn	9781260260465
dc.identifier.isbn	9781260511765
dc.identifier.uri	https://thuvienso.hoasen.edu.vn/handle/123456789/13192
dc.description.abstract	This book uses an application-oriented approach to equip students with tools and skills necessary to solve business problems and maximize opportunities. The authors' years of practical market research experience is evidenced thorough their treatment of qualitative research, to their coverage of sample size rules-of-thumb, background literature reviews, and new market research tools and techniques. This latest 5th edition gives students a strong command of market research principles, while being concise enough for with cases & other course projects. A continuing case and corresponding data sets included.
dc.format	xx, 428 p. : ill.
dc.language.iso	en
dc.publisher	McGraw-Hill
dc.subject	Marketing
dc.subject	Marketing research
dc.title	Essentials of marketing research
dc.type	Book
dc.description.version	5th edition