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dc.contributor.authorSantos, José Duarte
dc.contributor.authorSilva, Óscar Lima
dc.date.issued2020
dc.identifier.isbn9781522597858
dc.identifier.urihttps://thuvienso.hoasen.edu.vn/handle/123456789/13163
dc.description.abstractThis book provides innovative insights into how digital marketing can influence the consumer relationship at every stage of the tourism process and features emerging tools and techniques to establish better connections with consumers. The content within this publication examines topics such as branding strategies, social media, and influencer marketing for maximum content exposure. This information is designed for marketing managers, executives, event planners, tour developers, hotel managers, airline managers, program directors, advertisers, restaurateurs, students, business professionals, and researchers.
dc.formatxvi, 267 p.
dc.language.isoen
dc.publisherIGI Global
dc.subjectInternet marketing
dc.subjectTelemarketing
dc.subjectTourism
dc.subjectHospitality industry
dc.subjectTechnological innovations
dc.subjectAirlines
dc.titleDigital marketing strategies for tourism, hospitality, and airline industries
dc.typeBook


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