Business-to-business marketing

dc.contributor.author	Brennan, Ross
dc.contributor.author	Canning, Louise
dc.contributor.author	McDowell, Raymond
dc.date.issued	2020
dc.identifier.isbn	978-1-5264-9440-5
dc.identifier.isbn	978-1-5264-9439-9
dc.identifier.uri	https://thuvienso.hoasen.edu.vn/handle/123456789/13131
dc.description.abstract	Coverage throughout of digital transformation and social responsibility in business markets; "Scenario" boxes which provide reflective decision-based situations for students to think through, helping them prepare for future roles; Examples and case studies covering ethics and bribery, circular economy, machine learning, artificial intelligence and blockchain to reflect developments in the b2b marketing environment; Further and updated company content, including brands such as Barry Callebaut, Embraer, Flokk, Givaudan, ING, Ingersoll Rand and Pret-a-Manger; Updated online resources, including author-selected SAGE journal articles and videos supporting each chapter.
dc.format	xiv, 405 p. : ill.
dc.language.iso	en
dc.publisher	SAGE
dc.subject	Marketing
dc.subject	Industrial marketing
dc.subject	Business
dc.title	Business-to-business marketing
dc.type	Book
dc.description.version	5th edition