Big data analytics : digital marketing and decision-making

dc.contributor.author	Chaudhary, Kiran (editor)
dc.contributor.author	Alam, Mansaf (editor)
dc.date.issued	2023
dc.identifier.isbn	978-1-003-30776-1
dc.identifier.uri	https://thuvienso.hoasen.edu.vn/handle/123456789/13122
dc.description.abstract	"This book includes various topics related to marketing and business analytics. It is written to help organizations increase their profits by making better decisions. This book is meant for students, practitioners, industry professionals, researchers, and faculty working in the field of commerce, marketing, and big data analytics" Provided by publisher.
dc.format	xvi, 246 p. : ill.
dc.language.iso	en
dc.publisher	CRC Press
dc.subject	Marketing
dc.subject	Internet marketing
dc.subject	Decision making
dc.subject	Electronic commerce
dc.subject	Big data
dc.title	Big data analytics : digital marketing and decision-making
dc.type	Book