Marketing management

dc.contributor.author	Kotler, Philip
dc.contributor.author	Keller, Kevin Lane
dc.contributor.author	Chernev, Alexander
dc.date.issued	2022
dc.identifier.isbn	978-1-292-40510-0
dc.identifier.uri	https://thuvienso.hoasen.edu.vn/handle/123456789/13074
dc.description.abstract	Marketing management collectively uses a managerial orientation, an analytical approach, a multi disciplinary perspective, universal applications, and balanced coverage to distinguish it from all other marketing management texts out there. Unsurpassed in its breadth,depth, and relevance, the 16th edition features a streamlined organization of the content, updated material, and new examples that reflect the very latest market developments. After reading this landmark text, student swill be armed with the knowledge and tools to succeed in the new market environment around them.
dc.format	605 p. : ill.
dc.language.iso	en
dc.publisher	Pearson
dc.subject	Marketing
dc.subject	Management
dc.title	Marketing management
dc.type	Book
dc.description.version	16th edition (global edition)